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Practical notes on getting your site ready for search, answers and AI agents.

A pixel-art city street where a small robot carrying an orange basket walks past a street lamp and a traffic cone toward a row of shops.

GuideAgent readiness: where to startSearch engines, answer engines and AI agents read your site in the same order. Six steps, and one check for each that you can do yourself today.20 October 2026

A pixel-art pavement blocked by two traffic cones and a striped barrier; a small robot stands in front of it, unsure where to go.

Guiderobots.txt in 2026: which bots you’re actually turning awayAI companies now run separate bots for training, for search and for fetching pages on request. What blocking each one really does, and how to check your file.20 October 2026

An orange pixel-art tower crane lifts a concrete slab onto a new building while a small robot looks up at it from the pavement.

ExplainerSEO, AEO, GEO: what changed and what didn’tAI search came with new names and a lot of noise. What really changed for your site, what stayed the same, and what you can safely ignore.20 October 2026

Two small pixel-art robots walk side by side past shop fronts with orange awnings, one carrying an orange bag, the other pointing ahead.

ExplainerWhat an AI agent reads when it lands on your product pageSome agents read your page’s HTML as text, others drive a real browser. What each one takes in, and how to build a product page that works for both.20 October 2026